Tastee × GoRogue · Retainer Pitch 2026

Removing Operational Pressure.

A one-year retainer where GoRogue becomes the daily execution arm of Tastee’s marketing function — strategy, PR, social, partnerships and cross-departmental support, delivered as one trusted team.

Get Started Why this works

Our Services

Strategic Marketing & Planning
Media Relations & PR
Social Media Management
Brand Partnerships & Events

Brew’d

Strategy

12mo

Partnership

12mo

Contractual term

30hrs/wk

Dedicated standard hours

40hrs/wk

Flex capacity for special projects

Service pillars covered

The Work, In Motion

A team built for the way Tastee actually operates.

Daily delivery across every pillar — campaigns, press, activation, social. Visible work, in market, every week.

Campaign Development

From concept to in-market — in days, not weeks.

Brief, creative, approvals, launch — we carry the work end-to-end so promotions hit on time, on-brand, and on every channel.

Press & Media

Always-on press management.

Brand Activation

Community moments that move the brand.

Social Storytelling

Daily content that keeps Tastee in feed.

The Proposal

One year. One dedicated team. One unified marketing engine.

We’re proposing a 12-month retainer designed to give Tastee a trusted, experienced partner managing the day-to-day function of the marketing department — while keeping the brand strategically sharp, operationally aligned, and visibly present in market.

This is not another layer of approvals. It’s an execution arm that bridges management, operations, creative and franchise teams so campaigns move, partners get answered, and the brand stays consistently responsive across every Tastee location and Brew’d touchpoint.

Scope of Services

What the retainer covers

Eight integrated pillars — delivered as one cohesive workstream.

Strategic Marketing Planning

Annual and quarterly planning aligned to business goals, seasonality and franchise priorities.

Media Relations & Press Management

Press releases, journalist relationships, interview prep, and proactive story placement.

Public Relations & Reputation Management

Issues monitoring, response strategy and ongoing brand reputation management across channels.

Campaign Advertising & Development

End-to-end campaign development — from concept and creative brief to launch and measurement.

Social Media Strategy & Content Management

Channel strategy, content calendars, community management. Dedicated Social Media Manager required.

Brand Partnerships & Sponsorship Opportunities

Identifying, negotiating and activating partnership and sponsorship opportunities aligned to the brand.

Event Support & Community Engagement

Event logistics, community initiatives, sponsorship requests and on-the-ground brand presence.

Cross-Functional Department Support

The connective tissue between management, sales, operations and creative — keeping everything moving internally.

Hours & Commitment

A predictable rhythm, with flex when it matters

Standard

30 hrs / week

Dedicated weekly hours covering the full day-to-day marketing function — planning, execution, follow-up and reporting.

Flex

Up to 40 hrs / week

Additional capacity for campaign launches, activations, major events and other special projects as they arise.

* Flex hours triggered on a project-by-project basis, as needed.

Our Approach

How we work, week to week

A clear operating rhythm so leadership always knows what we’re doing, what’s next, and where the brand stands.

Embed

Get inside the business — brand, operations, franchise priorities and the people behind every decision.

Coordinate

Bridge management, operations and creative teams. Move approvals. Unblock projects. Keep partners answered.

Execute

Daily delivery across all eight pillars — with the brand in market, every day, consistently on-message.

Measure

Weekly marketing summaries, executive reporting, campaign performance and competitor tracking — on management’s desk.

What We Manage Daily

The execution arm of the business.

The work that, today, sits on one person’s desk. Tomorrow, it sits with a dedicated team built to handle it.

— 01

Approvals Coordination

Coordinating approvals between management, operations and creative teams so nothing stalls.

— 02

Competitor & Market Tracking

Tracking competitor activity, promotions and media presence across the market.

— 03

Executive Reporting

Preparing weekly marketing and executive summaries for management review.

— 04

Sponsorships, Donations & Community Requests

Managing requests for sponsorships, donations, partnerships and community support initiatives — including organizing event logistics.

— 05

Brew’d Brand Visibility

Dedicated media and brand visibility management for Brew’d.

— 06

Campaign Performance

Monitoring campaign performance and ensuring all promotions are properly supported in market.

— 07

Stakeholder & Franchisee Alignment

Ensuring marketing integration across all Tastee locations and franchisee opportunities — aligned promotions, POS material and communications.

— 08

External Partner Follow-Up

Managing follow-up conversations with external partners to ensure efficiency — and no delays.

Spotlight

Dedicated visibility for Brew’d.

Brew’d sits inside the Tastee family but earns its own attention. Our retainer carries a dedicated lane for Brew’d — media presence, brand visibility, and consistent positioning in market.

Dedicated media and brand visibility management for Brew’d
Consistent positioning across owned, earned and paid channels
Aligned to the wider Tastee brand without losing distinct voice

Why This Approach?

Trusted, dedicated, experienced — embedded in the business.

A real partner, not a vendor. Trusted, dedicated and experienced partners managing the day-to-day function of the marketing department.
The bridge between teams. Acting as a bridge between various departments — sales, operations, creative and management — without bottlenecks.
Strategic and decisive. Diving strategic and staying on top of decision-making and alignment with operational needs.
Always on the market. Tracking competitor activity, promotions and media presence so Tastee never gets caught off-guard.

Before & After

From one person juggling everything — to a team built to handle it.

The current marketing lead shouldn’t be doing all of this alone. This is what changes.

Today

One marketing lead, every task at once.

—Chasing approvals across departments
—Handling media calls and press requests directly
—Following up with sponsors, partners and community asks
—Manually monitoring campaigns and competitor activity
—Limited bandwidth for strategy and forward planning

With GoRogue

A dedicated team, all of it moving in parallel.

✓Approvals coordinated and tracked daily
✓Media relations and PR handled by an experienced lead
✓Partner and sponsorship follow-up managed end-to-end
✓Campaign performance & market tracking reported weekly
✓Strategic capacity restored at the leadership level

The Value to Tastee

We’re not adding another layer.
We’re removing operational pressure.

This structure ensures the current marketing lead is no longer managing every small task alone — from chasing approvals to handling media calls and campaign follow-ups.

Instead, our team becomes the daily execution arm of the business — keeping projects moving, reducing bottlenecks, and ensuring the brand remains visible, responsive and well-managed every single day.

We are not adding another layer — we are removing operational pressure and creating stronger marketing efficiency across the business.

Who We Are

GoRogue. The execution arm.

We’re a marketing partnership built for businesses that need strategy and hands-on delivery — without adding headcount, without adding bureaucracy.

Our team becomes part of yours. We sit inside the operating rhythm, manage the day-to-day, and keep the brand moving while leadership focuses on the bigger picture.

Strategic

Planning and decision support, not just deliverables.

Embedded

We work inside the business, not from the outside.

Operational

Approvals, follow-ups, reporting — handled.

Accountable

Weekly summaries. Clear ownership. No dropped balls.

Proposed Retainer Fee

Investment

$———

Final figure to be confirmed based on scope refinement and Social Media Manager onboarding.

Discuss the figure

Or call directly: +1 (876) 466-5330

Next Steps

Where we go from here

1

Request job description from Christopher

Align on scope and reporting structure.
2

Partnership meeting regarding Kinematix

Schedule meeting and confirm initial discovery session.
3

Search for a Social Media Manager

Begin sourcing candidates for the dedicated SMM role.
4

Review shareholder requirements with Candiese

Final alignment before sign-off.